Social Media Platinum Package

The Social Media Platinum Package is an all-in-one social media package that covers all major social media channels including unique content creation, community management, brand monitoring, Facebook ads management, and other social media activities.

FEATURES

• All-in-one social media package covering all social media activities for the business with specific activities and dedicated social media hours for custom requirements of the business.
• Professional content management with blended unique and sourced content provided in a one-month calendar for review and approval at the start of each month.
• Total social media strategy covering all aspects of online branding and social media – branding guidelines, message tracks, engagement strategy, content strategy, verticals, and escalation process.
• Customizable goals for Social Media – content, engagement, and posting tailored specifically for the goal selected.

GOALS

• Traffic – generate traffic for your website
• Awareness – generate awareness for your brand or for specific parts of the brand
• Conversion – push specific products and lead fans to a landing page where they can convert
• Engagement – engage fans to interact with the page and develop brand loyalty/ambassadorship
• Customer Service – focus on providing customer service or taking in feedback from customers


MONTH 1: CAMPAIGN SETUP AND STRATEGYMONTHLY (STARTING MONTH 2): POSTS & ADS MANAGEMENT
Social Media Audit
Social Media Playbook
Six-month goals and timelines
Buyer Persona
Communications Objective
Content Strategy and Content Verticals
Response Protocol/Escalation Process
Message Tracks for Each type of Comment
Tailored audience for the page
Account Creation and Optimization
Profile Picture Creation and Cover Photo Creation
Monthly Content Planning
Content provided a week before actual posting
Content Creation:
14 high-quality graphics every month
8 high-quality curated articles posted and shared for the account
Branded links via snip.ly
2 Ads Created (graphics, text)
Monthly Social Media Paid Ad Campaign Management
2 Ads Created
Budget Recommendation (according to goals)
Client needs to provide budget
Brand Monitoring
Within 24hrs replying on messages based on message tracks across all three accounts (except weekends, and major holidays)
Ad Hoc Social Media Hours
Three hours dedicated social media hours - for custom content, contests, analytics, reports, or strategies
Follower Growth
Social Media Reporting:
Monthly Social Media Report (Facebook/LinkedIn/Twitter) - One report for each platform
Social Media Snapshot (Overview)
Network Growth/Reach
Engagement Report
Content Report/Content Consumption
Customer Service Report
Social Media Insights
Manually Created Analysis for the Month

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